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Purple Chips: Winning in the Stock Market with the Very Best of the Blue Chip Stocks, by John Schwinghamer
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How to make money investing in high-quality, low-risk stocks
Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com.
- Sales Rank: #1594477 in eBooks
- Published on: 2012-05-14
- Released on: 2012-05-14
- Format: Kindle eBook
From the Inside Flap
High Quality, Low Risk: Beyond Blue Chip
Purple Chips offers a unique method of making money in the stock market, focusing on high-quality, low-risk stocks.
Blue chip stocks are easy to find. Many analysts will provide lists of companies that they believe are safe in uncertain economic times. But among the blue chips exist a number of purple chips—great companies that make the best opportunities for investors.
Purple Chips shows you how to identify an exceptional company by making a quick visual inspection of certain factors in their earnings history. Focusing on long-term track records, Purple Chips explains three simple criteria that distinguish purple chip stocks from ones that are merely blue chip.
Purple Chips is also a strategic tool: it teaches you when to buy and when to sell, with the goal of making modest gains often and losing only occasionally—an investment plan that suits the psychology of most investors far better than losing often and winning big occasionally.
In seven succinct chapters that include numerous examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to succeed in investing in the stock market.
From the Back Cover
Praise for Purple Chips
"In his book Purple Chips, John Schwinghamer makes a compelling case for the use of a disciplined, non-emotional approach to buying the best blue chip stocks. Investors of all stripes can benefit from a clear understanding of Schwinghamer's rule-based approach to investing."
—James P. O'Shaughnessy, author of What Works on Wall Street
"John Schwinghamer's highly readable book, Purple Chips, is a must for investors who want to improve their odds of investment success without wasting an inordinate amount of time trying to decipher the volume of investment 'noise.'"
—J. Anthony Boeckh, founder of the Bank Credit Analyst and author of The Great Reflation
For breaking news, new stock analysis and further tips for investing with the Purple Chips strategy, please visit purplechips.com
About the Author
John Schwinghamer is a portfolio manager with a major bank in Montreal. He started his career in 1984 as floor trader at the Montreal Exchange and then became a stock broker and an expert in derivatives. John has also held management and partnership positions in several investment firms, and he currently manages the portfolios of a select group of clients. He has a B.Comm. in finance from Concordia University, as well as extensive securities industry accreditation. He is a lead judge for the International Case Competition at the John Molson School of Business at his alma mater. He has also been an expert witness in derivatives court cases. John lives in Montreal with his artist wife and has three children.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Nice idea, but shills for author's website/services
By Stephen Moyet
Being a value-oriented investor, I was eager to read Purple Chips. However, I was disappointed when, in my opinion, the book came off as an advertisement for the author's website. I'm not banging on the content; it was as well-explained as it was engineered. It's just that I tend to resent having to buy a book whose execution relies upon buying additional content for $350+/year.
1 of 1 people found the following review helpful.
Successful strategy
By gyro2222
I have been a customer of John's for over 3 years and have received consistent modest gains even throughout periods of significant downturns in the market.
It appears to be a well though out and successful analytic strategy.
0 of 0 people found the following review helpful.
Purple Chips, In Practice
By Spacey123
Purple Chips is a winner! It is an easy read, and full of advice on achieving solid, reliable returns during bear and bull markets alike. I have the great fortune of being one of John Schwinghamer's clients. I am happy to say that John practices what he preaches, using this model daily to determine how best to manage my portfolio and that of my wife. The purple chips model continues to deliver. Thanks for sharing your wisdom John!
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